El producto Turismo de Romance es un fenómeno que existe en el país desde hace varios años y es tendencia en todo el mundo. En este marco, se gestó el Primer Encuentro Nacional de Bodas Destino, que se realiza en Mendoza.
Este busca funcionar como un espacio de intercambio de conocimientos y experiencias vinculadas con un producto cada vez más exponencial a nivel nacional e internacional, que involucra a la cadena de valor de la actividad y a muchos destinos de Argentina.
De esta manera, el propósito es posicionar a la Argentina como sede de Bodas Destino, motivando a las principales provincias turísticas a promover, capacitar y difundir este tipo de eventos en pleno desarrollo.
Organizado por la Asociación Argentina de Organizadores y Proveedores de Exposiciones, Congresos, Eventos y Burós de Convenciones (AOCA) y el Mendoza Bureau, La Agencia Córdoba Turismo forma parte de la propuesta. La misma tuvo la primera jornada el pasado 31 de agosto y se está vivenciando la segunda, a lo largo del 1 de septiembre.
Día 1
La primera jornada del encuentro reunió a referentes del turismo y organizadores de bodas de todo el país. Charlas, reflexiones y planificación del destino como también la tendencia en bodas fueron los tópicos centrales que se abordaron.
Bodega Los Toneles fue el escenario para recibir a cientos de participantes y speakers dispuestos a compartir una jornada única. Entre las palabras de inauguración, se destacó Fernanda Rodríguez, Directora Nacional de Fiestas Nacionales y Eventos del Ministerio de Turismo y Deportes de la Nación que destacó que cada vez más Argentina se posiciona como destino en el mundo para aquellos que eligen casarse.
Tras escuchar además a otros referentes, se continuó con el Módulo 1 “Las Bodas Destino – conceptos y tendencias” a cargo de Cynthya Wagata, quien llegó desde Paraguay.
Luego, fue el turno de Cecilia Trabattoni Event, wedding planner de reconocidas celebridades quien habló sobre las “Características de la Boda Destino”.-
Más tarde, los invitados disfrutaron de un exquisito coffee con delicias dulces y saladas donde aprovecharon para hacer networking y relacionamiento.
La tarde continuó con Lecitia Orsetti, Presidente y Fundadora de Fabulous Weddings, quien desde Francia propuso una nueva estrategia de marketing, comunicación y posicionamiento de cada marca hacia el mundo LGBTIQ.
Para finalizar, Matías Sket, Director Ejecutivo de AOCA, disertó sobre “Bodas Destino, ¿un fenómeno o un producto?”.
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